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This incredible journey all began with a hardworking and tough man named Willem Abraham Grové, known fondly as the “Sapa Inca.” He and his son, Louis Andries Grové, were just ordinary farmers from Rouxville. But they started their adventure during some of South Africa’s roughest economic times.

In a time when money was scarce, and the sun seemed to have dried up everything, Louis had a wild idea: open a restaurant in Aliwal North. But there was one big question – what should they name it? The wise Sapa Inca had the answer: “INCA.”

With humble beginnings and not enough cash for a fancy sign, INCA became a place where folks could grab a bite and feel at home. Louis, the new Sapa Inca, had two sons, Willie and Louis Jr., who were already hardworking men, helping their dad in the restaurant from their school years.

Now, here’s where it gets even more exciting. The INCA clothing brand was primarily envisioned by Willie, but it remained a cherished concept and a source of pride for the entire Grové family. It didn’t just pop out of thin air. It was born from the heart of South Africa’s retail scene. You see, there was this old store in Bloemfontein called Awerbuchs, dating back to 1901. It had its own story – owned by another family before the Grové family took over and gave it new life.

INCA clothing isn’t just a brand; it’s a celebration of South Africa’s hardworking and resilient spirit. With deep roots in our local communities, INCA’s got our backs. And you can bet it will keep doing so for the next hundred years – a brand for South Africa’s hardworking, adventure-loving men and women, born from the passion of the Grové family, especially Willie, who dreamed it into existence.

Brand: INCA

  • INCA 101 Tee – Brown Melange

    Introducing the INCA 101 Tee – Brown Melange, available now at Awerbuchs Bloemfontein. This shirt is designed with your...

    R249,99 Select optionsQuick View
  • INCA 101 Tee – Charcoal Melange

    Introducing the INCA 101 Tee - Charcoal Melange, available now at Awerbuchs Bloemfontein. This shirt is designed with your...

    R249,99 Select optionsQuick View
  • INCA 101 Tee – Grey Melange

    Stand out from the crowd with the unique melange finish of the grey INCA 101 Tee. This shirt adds...

    R249,99 Select optionsQuick View
  • INCA 101 Tee – Sage Melange

    The INCA 101 Tee is not just a shirt; it's a symbol of quality and tradition. With over a...

    R249,99 Select optionsQuick View
  • INCA 101 Tee – Stone Melange

    Choose the INCA 101 Tee and make a statement. Experience comfort, style, and a connection to South Africa's rich...

    R249,99 Select optionsQuick View
  • INCA 40mm Denim Bonded Leather Belt

    INCA 40mm Denim Bonded Leather Belt

    Discover the Inca 40mm Denim Bonded Leather Belt – where durability meets style. This exceptional accessory is crafted with...

    R199,99 Select optionsQuick View
  • INCA 40mm Double-Stitched Belt

    INCA 40mm Double-Stitched Belt

    Elevate your everyday look with the INCA 40mm Double-Stitched Belt – the perfect blend of style and sturdiness. If...

    R329,99 Select optionsQuick View
  • HOT

    INCA 40mm Reversible Black/Brown Belt

    When it comes to versatility and style, the INCA 40mm Reversible Black/Brown Belt stands out from the crowd. This...

    R449,99 Select optionsQuick View
  • HOT

    INCA 5pkt Straight Denim Short

    Introducing the Inca 5pkt Straight Denim Short, the essential addition to every man's wardrobe. Crafted from 100% cotton, these...

    R299,99 Select optionsQuick View
  • INCA 5pkt Stretch Denim Short

    The Inca 5pkt Stretch Denim Short is a masterpiece of fabric and design, crafted for those who demand the...

    R349,99 Select optionsQuick View
  • INCA Boot Food

    Embrace the art of timeless elegance and protection with our INCA Boot Food, the ultimate secret to preserving your...

    R89,99 Add to basketQuick View
  • INCA Boston Wallet – Assorted

    Discover modern luxury with the INCA Boston Wallet. Crafted from high-quality leather, it's not just a wallet – it's...

    R449,99 Select optionsQuick View
  • INCA Canvas Fleece Jacket - Olive

    INCA Canvas Fleece Jacket – Olive

    Embrace adventure with the INCA Canvas Fleece Jacket in Olive. Crafted from 100% cotton, this jacket blends durability with...

    R1299,99 Select optionsQuick View
  • INCA Cargo Jeans

    With Inca Cargo Jeans, you can have it all. Crafted from a blend of 97% cotton and 3% lycra,...

    R649,99 Select optionsQuick View
  • INCA Chino Bomber Jacket – Khaki

    Introducing the INCA Chino Bomber Jacket in Khaki – a versatile and stylish addition to your wardrobe. Whether you're...

    R999,99 Select optionsQuick View
  • INCA Combination Cleaner 200ml

    Introducing INCA Combination Cleaner, the secret to unlocking the eternal beauty of your beloved footwear and accessories. Awerbuchs proudly...

    R89,00 Add to basketQuick View
  • HOT

    INCA Denim Short Leg

    The INCA Denim Short Leg is your passport to a world of authenticity and quality. Crafted from 100% cotton,...

    R279,99 Select optionsQuick View
  • INCA Double Prong Belt

    Unleash your inner fashion icon with the INCA Double Prong Belt, a true game-changer for your wardrobe. Embrace the...

    R429,99 Select optionsQuick View
  • INCA DV3 Stretch Denim – Indigo

    Elevate your everyday wardrobe with the Inca DV3 Stretch Denim – a harmonious blend of fashion and comfort. Slip...

    R499,99 Select optionsQuick View
  • INCA Golf Shirt – Grey/Blue (31)

    Introducing our INCA Golf Shirt – Grey/Blue, designed with the modern golfer in mind. Crafted from a premium blend...

    R499,99 Select optionsQuick View
Affordable Prices

Affordable Prices

At Awerbuchs , we believe that looking good doesn’t have to break the bank. We offer competitive pricing on our men’s tees and shirts, making it easy for you to upgrade your wardrobe without overspending. 

Speedy delivery

Speedy Delivery - International and Local

South African residents can expect their parcels within an impressive 1 to 5 business days. For our international customers, rest assured that Awerbuch’s Bloemfontein ensures swift delivery to your doorstep, allowing you to enjoy our stylish t-shirts no matter where you are in the world.

Quality Brands

Quality Brands

We exclusively carry renowned brands that are known for their high-quality materials, durability, and stylish designs. When you shop with us, you can trust that you’re getting top-notch products that are built to last.


Experience Since 1901

Trust in the expertise of a business that has been a cornerstone of retail since 1901. With a rich legacy and decades of experience, Awerbuch’s Bloemfontein is a name you can rely on for quality products and exceptional service.

Spend R2000 Or More
and qualify for:

Free Delivery

To qualify for free delivery, you need to spend R2000 or more on your purchase. This offer is exclusively available to South African residents.

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