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INCA

This incredible journey all began with a hardworking and tough man named Willem Abraham Grové, known fondly as the “Sapa Inca.” He and his son, Louis Andries Grové, were just ordinary farmers from Rouxville. But they started their adventure during some of South Africa’s roughest economic times.

In a time when money was scarce, and the sun seemed to have dried up everything, Louis had a wild idea: open a restaurant in Aliwal North. But there was one big question – what should they name it? The wise Sapa Inca had the answer: “INCA.”

With humble beginnings and not enough cash for a fancy sign, INCA became a place where folks could grab a bite and feel at home. Louis, the new Sapa Inca, had two sons, Willie and Louis Jr., who were already hardworking men, helping their dad in the restaurant from their school years.

Now, here’s where it gets even more exciting. The INCA clothing brand was primarily envisioned by Willie, but it remained a cherished concept and a source of pride for the entire Grové family. It didn’t just pop out of thin air. It was born from the heart of South Africa’s retail scene. You see, there was this old store in Bloemfontein called Awerbuchs, dating back to 1901. It had its own story – owned by another family before the Grové family took over and gave it new life.

INCA clothing isn’t just a brand; it’s a celebration of South Africa’s hardworking and resilient spirit. With deep roots in our local communities, INCA’s got our backs. And you can bet it will keep doing so for the next hundred years – a brand for South Africa’s hardworking, adventure-loving men and women, born from the passion of the Grové family, especially Willie, who dreamed it into existence.

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  • INCA 35mm Reversible Belt - Black/Brown

    INCA 35mm Reversible Belt – Black/Brown

    R399,99 Add to Cart - More Info This product has multiple variants. The options may be chosen on the product page Quick View
  • Sale! INCA 40mm Denim Bonded Leather Belt

    INCA 40mm Denim Bonded Leather Belt

    Original price was: R199,99.Current price is: R150,00. Add to Cart - More Info This product has multiple variants. The options may be chosen on the product page Quick View
  • INCA 40mm Double-Stitched Belt

    INCA 40mm Double-Stitched Belt

    R329,99 Add to Cart - More Info This product has multiple variants. The options may be chosen on the product page Quick View
  • INCA 40mm Reversible Black/Brown Belt

    R449,99 Add to Cart - More Info This product has multiple variants. The options may be chosen on the product page Quick View
  • INCA Denim Short Leg

    INCA 5pkt Straight Denim Short

    R299,99 Add to Cart - More Info This product has multiple variants. The options may be chosen on the product page Quick View
  • INCA 5pkt Stretch Denim Short

    INCA 5pkt Stretch Denim Short

    R349,99 Add to Cart - More Info This product has multiple variants. The options may be chosen on the product page Quick View
  • INCA Air Flo Hat - Khaki

    INCA Air Flo Hat – Khaki

    R549,99 Add to Cart - More Info This product has multiple variants. The options may be chosen on the product page Quick View
  • INCA Airhead Hat - Olive

    INCA Airhead Hat – Olive

    R259,99 Add to Cart - More Info This product has multiple variants. The options may be chosen on the product page Quick View
  • INCA Airhead Hat - Sand

    INCA Airhead Hat – Sand

    R259,99 Add to Cart - More Info This product has multiple variants. The options may be chosen on the product page Quick View
  • INCA Boot Food

    INCA Boot Food

    R89,99 Add to Cart - More Info Quick View
  • INCA Boston Wallet - Assorted

    INCA Boston Wallet – Assorted

    R449,99 Add to Cart - More Info This product has multiple variants. The options may be chosen on the product page Quick View
  • INCA Breezy Suede Hat - Pamplona

    INCA Breezy Suede Hat – Pamplona

    R349,99 Add to Cart - More Info This product has multiple variants. The options may be chosen on the product page Quick View
  • INCA Canvas Fleece Jacket - Olive

    INCA Canvas Fleece Jacket – Olive

    R1299,99 Add to Cart - More Info This product has multiple variants. The options may be chosen on the product page Quick View
  • INCA Cargo Jeans

    INCA Cargo Jeans

    R649,99 Add to Cart - More Info This product has multiple variants. The options may be chosen on the product page Quick View
  • Sale! INCA Chino Bomber Jacket - Khaki

    INCA Chino Bomber Jacket – Khaki

    Original price was: R999,99.Current price is: R650,00. Add to Cart - More Info This product has multiple variants. The options may be chosen on the product page Quick View
  • INCA Combination Cleaner 200ml

    INCA Combination Cleaner 200ml

    R89,00 Add to Cart - More Info Quick View
Affordable Prices

Affordable Prices

At Awerbuchs , we believe that looking good doesn’t have to break the bank. We offer competitive pricing on our men’s tees and shirts, making it easy for you to upgrade your wardrobe without overspending. 

Speedy delivery

Speedy Delivery - International and Local

South African residents can expect their parcels within an impressive 1 to 5 business days. For our international customers, rest assured that Awerbuch’s Bloemfontein ensures swift delivery to your doorstep, allowing you to enjoy our stylish t-shirts no matter where you are in the world.

Quality Brands

Quality Brands

We exclusively carry renowned brands that are known for their high-quality materials, durability, and stylish designs. When you shop with us, you can trust that you’re getting top-notch products that are built to last.

Experience

Experience Since 1901

Trust in the expertise of a business that has been a cornerstone of retail since 1901. With a rich legacy and decades of experience, Awerbuch’s Bloemfontein is a name you can rely on for quality products and exceptional service.

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