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Discover the fascinating story about Awerbuchs, one of Bloemfontein’s oldest businesses, established in 1901.

About Awerbuchs: Inside Awerbuchs

Established in 1901 at the bustling corner of Bastion and Mantle Street, Awerbuchs holds the distinction of being one of Bloemfontein’s oldest businesses. Meyer Awerbuch, a pioneer who arrived from Litaue in 1890, laid the cornerstone for the legacy that Awerbuchs is about today and would endure for generations.

From its humble beginnings, Awerbuchs transcended being a mere business; it became a cornerstone for families in Bloemfontein. Farmers, businessmen, and ministers all turned to Awerbuchs for their apparel needs, forming a connection that would last through the ages.

In 1927, Meyer Awerbuch welcomed his nephew, Sonny Mofsowitz, into the fold. Remarkably, Sonny began working in the shop at the tender age of 14, learning the ropes and contributing to the family tradition. The corner of Bastion and Mantle Street became a hub of activity, especially as farmers would gather early to sell their products at the market before turning to Awerbuchs for their shopping needs.

The story of Awerbuchs took a poignant turn in 1942 with Meyer Awerbuch’s passing. At that point, Sonny took the helm, purchasing the business and relocating it to Fichardt Street, where it became a fixture until 2016. In 1948, Cecil Rabinowitz joined the Awerbuch family business, adding his unique touch to the establishment.

Cecil Rabinowitz once shared that the success of Awerbuchs is deeply rooted in its customer relationships. According to him, “Customers are like shareholders. We have staff members that have been with the business for more than thirty years. Some of our customers have been here through many generations and have grown up with the business.”

After a century under the devoted management of the Awerbuch-Mofsowitz family, the baton was passed to the Grovè family. The Grovès have committed themselves to preserving the family values that have made Awerbuchs the success it is today.

Client service, a hallmark of Awerbuchs from its inception, remains a cornerstone of the business philosophy. As Awerbuchs embarks on a new chapter in a different part of Bloemfontein, the commitment to family values and exceptional service endures. The existing staff, with their wealth of knowledge spanning over 100 years, is actively involved in mentoring the new members, ensuring that the legacy of Awerbuchs continues to thrive.

Join us in this exciting new phase, where Awerbuchs extends an invitation to everyone to become part of our family, rooted in tradition, history, and a commitment to excellence.

Awerbuchs proudly introduces two thriving brands: INCA Clothing and Matla Workwear. With a focus on quality, style, and durability, both brands offer an exceptional range of apparel and workwear solutions.

INCA Clothing embodies contemporary fashion with its trend-setting designs and premium fabrics. From casual outdoor wear to more sophisticated designs appropriate for business, INCA Clothing caters to individuals who appreciate style and comfort. Whether you’re dressing for a night out or a day at the office, INCA Clothing has you covered with its versatile collection.

On the other hand, Matla Workwear is dedicated to providing high-quality workwear solutions for professionals across various industries. Built to withstand the rigors of demanding work environments, Matla Workwear offers durability, functionality, and safety without compromising on style. From rugged overalls to practical jackets, Matla Workwear ensures that you can work with confidence and ease.

Discover the excellence of INCA Clothing and Matla Workwear at Awerbuchs. With our commitment to quality and customer satisfaction, we strive to provide you with the best-in-class fashion and workwear options that meet your needs and exceed your expectations. Experience the difference of Awerbuchs brands today!

Discover More About Our Premium Fashion at Awerbuchs Bloemfontein!

Elevate your style with top-quality clothing, footwear, and accessories at Awerbuchs Bloemfontein! Step into our store and explore a wide selection of premium brands  that embody quality and style.

At Awerbuchs, we’re about providing a diverse range of fashion-forward pieces that cater to every taste and occasion. From classic essentials to the latest trends, our collection offers something for everyone. Whether you’re in search of timeless elegance or contemporary flair, our carefully selected items are sure to make a statement.

With a focus on quality craftsmanship and attention to detail, each item in our store reflects our commitment to providing customers with the finest fashion options. From luxurious fabrics to expertly crafted designs, our offerings exude effortless style and refinement.

Visit Awerbuchs Bloemfontein today and discover the perfect pieces to elevate your wardrobe. With our expert staff and exceptional service, you’ll find everything you need to enhance your personal style and make a lasting impression. Experience the best in premium fashion at Awerbuchs Bloemfontein!

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To qualify for free delivery, you need to spend R2000 or more on your purchase. This offer is exclusively available to South African residents.

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